DARTBOARD MARKETING DOESN’T WORK
It may seem entirely obvious, yet it still happens all the time in the wonderful world of consumer marketing. Too many advertising, shopper marketing and loyalty campaigns are targeted with a one-size fits all approach. It’s a lot like throwing a dart at a board and hoping to hit the bull’s eye. Will you hit your target? CONTINUE READING ->
CONNECTING PHYSICAL TO DIGITAL WITH MOBILE TECHNOLOGY
A lot of experiential venues are looking at innovative ways to connect physical to digital. Right now, the problem for most physical venues is the ever-growing threat from online providers looking to gain market share. There are indeed innovative technologies that can help bricks turn into clicks… CONTINUE READING ->
BIG DATA, BIG DEAL. SMALL DATA, BIGGER DEAL.
A lot of emphasis and budget goes into how to generate, receive, manage and digest big data in a way that makes it easy for an organization to extract actionable insights into increased profits and productivity. As our appetite for digital content increases, so does the massive amounts of data it generates. That’s a big challenge for a lot of companies—what to do with all that data? CONTINUE READING ->
TRIGGER CONTENT BASED ON ACTIONS AND LOCATION
Mobile apps have the ability to trigger content to users in a very convenient way. And we are seeing lots of apps jumping on the content marketing bandwagon to send all sorts of information to consumers, in the hopes that some of it will strike a chord with the end user and they’ll bite. CONTINUE READING ->
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